- Several people have come together to file a class action lawsuit against Hello toothpaste, a kid-friendly product that has been around since 2009.
- Major allegations in the Hello Toothpaste lawsuit include claims of misleading and false advertising, the presence of harmful ingredients like lead and mercury.
- According to court documents, the products contain a high level of heavy metals, damaging the nervous system and brain in children, causing disabilities and behavioral problems.
More and more parents are joining lawsuits against Hello Products, the company behind the brightly colored, kid-friendly Hello Kids toothpaste line.
Why?
Because several of their products—including the popular “Dragon Dazzle” and “Fresh Watermelon” flavors—have allegedly been found to contain “alarmingly high” levels of lead and mercury.
These lawsuits claim that Hello failed to warn consumers about the health risks these metals can pose, especially to children. And instead continued to market their toothpaste as fun, safe, and good for kids.
And this isn’t the first time Hello has come under fire.
The brand is also facing criticism over how it markets its fluoride-based mouthwash and toothpaste, which some say encourages children to ingest what’s supposed to be a spit-and-rinse product.
So, if you’re a parent who purchased Hello toothpaste or mouthwash for your child, you might be wondering: Can I be part of this lawsuit? Could I get some money back?
If these are some of the things that you want to know, you have come to the right place. Therefore, keep on reading this blog till the end…
What Is The Hello Toothpaste Marketing Strategy?
If you’ve never heard of Hello toothpaste, chances are—you’re not a kid. OR that you don’t have a kid!
Hello Products has taken a bold, kid-centered marketing approach that makes brushing teeth look exciting, fun, and almost like candy time.
Here’s how Hello built its brand:
- Bright, playful packaging: Just imagine pinks and purples with rainbow-colored hair flying everywhere and glittered fonts paired with crazy cute monster characters, and you just can’t go wrong with any of these toothpastes from the Hello world!
- Fun flavors: Such toothpaste flavors as “Unicorn Sparkle,” “Wild Strawberry,” or “Bubble Gum” have you ever come across? Hello is a perfect example of how to win a child’s heart.
- Catchy taglines: Using such words as “tastes magical” or “so delicious they’ll rush to rinse” gives the consumer the impression of a product that is going to be irresistibly good.
- Heavy social media promotion: Creators, bloggers who are also mothers, and even younger ones on TikTok all share with the Hello toothpaste community the moment of fun and happiness.
- Kid-focused psychology: The more a child desires the product, the more it is likely that his or her parents will buy it. And that’s something that people call the pester power. This is something that Hello has made use of.
But this fun approach also comes with risks. Critics argue that turning dental hygiene into something sweet and candy-like can cause kids to use more than needed—or even swallow it.
That’s especially risky with fluoride, which can be toxic in large amounts. This mix of clever marketing and health concerns is a big reason why Hello now faces multiple lawsuits.
What Is The Hello Toothpaste Lawsuit About?
As I have already mentioned, Hello Toothpaste became popular among families because of its kid-friendly marketing strategy. But that’s not all. They also labelled their products incorrectly.
When complaints were piling up one by one, Hello announced through their official website that Colgate-Palmolive Company had decided to recall the product. But why? Here’s what the announcement stated:
“The product is being recalled because some of the tubes are incorrectly labeled as hello® Fresh Watermelon Fluoride-Free Toothpaste rather than having the correct label for hello® Wild Strawberry Fluoride Toothpaste, which contains the active ingredient sodium fluoride and is regulated as an over-the-counter (OTC) drug to help protect against cavities.”
But this was not the end.
Lead Safe Mama, the consumer safety organization, revealed through their testing that the Fresh Watermelon Fluoride Free toothpaste and the Dragon Dazzle toothpaste had excessively high levels of mercury and lead.
| Toothpaste | Mercury | Lead |
| Hello Kids Dragon Dazzle | 11.8 ppb | 428.4 ppb |
| Fresh Watermelon Fluoride Free | 19 ppb | 493 ppb |
The lawsuits claim that Hello’s marketing tactics don’t just sell toothpaste—they hide real risks.
Here’s what parents and lawyers are alleging:
- Some Hello products—specifically “Dragon Dazzle” and “Fresh Watermelon” flavors—contain high levels of lead and mercury.
- Hello fluoride mouthwash and toothpaste may encourage kids to swallow the product, which could be dangerous.
- The packaging fails to clearly warn about these health risks, especially for kids under six.
- Parents trusted the fun branding and assumed the products were completely safe—but the risks weren’t made clear.
Health authorities like the FDA and the American Dental Association recommend against fluoride use in very young children unless directed by a dentist. But Hello’s fruity, candy-like toothpaste makes it hard for kids to resist—and that’s where the problem begins.
What Are The Major Allegations In The Hello Toothpaste Lawsuit?
As you have already understood by now, there are several allegations against Hello toothpaste and mouthwash product line.
And considering the fact that there are different types of lawsuits against the toothpaste brand, it is best that you have a complete list of the different forms of accusations.
Here’s a breakdown of what the lawsuit accuses Hello Products of doing wrong:
- Concealing harmful ingredients: Lead and mercury were reportedly found in extremely dangerous levels, however, they were not revealed to the consumers.
- Deceptive marketing: The branding gives the impression that the toothpaste is fun, safe, and even can be eaten.
- Failure to warn: Parents were not informed about the danger of fluoride intake or the existence of heavy metals in the toothpaste.
- Targeting young children: Hello had a tactic to make the toothpaste look like candy hence they facilitated the situation of accidental ingestion.
These lawsuits are serious because lead and mercury can have long-term health effects, especially on kids. I am talking about issues like brain development problems, behavior changes, and even cancer risks in extreme cases.
Who Is Eligible To File A Claim In The Hello Toothpaste Lawsuit?
You may be eligible to file a claim if you:
- Purchased any Hello Kids toothpaste or fluoride mouthwash within the time period covered by the lawsuit.
- Live in a state included in the class action (currently, some lawsuits are focusing on New York, but more states may be added).
- Have receipts, proof of purchase, or online order history showing that you bought Hello products.
- You or your child experienced health problems, like nausea, stomach aches, or were diagnosed with fluoride overuse or heavy metal exposure.
- Relied on Hello’s marketing and believed the product was safe for your child.
Don’t worry if you don’t have receipts—many class actions allow you to submit a claim without proof of purchase, but you’ll likely receive a smaller payout.
What Is The Hello Toothpaste Settlement Amount?
As of now, there is no official settlement amount announced, since the lawsuits are still in the early stages. However, based on similar consumer class actions, if the court rules in favor of the plaintiffs or a settlement is reached, consumers may receive:
- Cash payments (often between $10 and $50 for each product purchased)
- Reimbursements for medical bills if health issues can be proven
- Product refunds or replacements
- Attorney fees paid by Hello Products
The total settlement amount will depend on:
- The number of claims filed.
- The damages proven.
- Whether Hello Products chooses to settle or go to trial.
I will definitely update this section when a confirmed figure becomes available.
What Is The Hello Toothpaste Lawsuit Payout Date?
There’s no confirmed payout date yet, as the case is still ongoing. These types of lawsuits can take months or even years to resolve, especially if they go to trial.
Here’s what usually happens:
- Investigation and claim certification
- Negotiation or trial
- Settlement approval by the court
- Claims window opens for consumers
- Payouts sent by check or direct deposit
So, if you’re eligible and planning to file a claim, keep your contact information updated and watch for notices by email or mail from the claims administrator.
What Is The Deadline For Filing A Claim?
There’s no official deadline yet, since the court hasn’t approved a settlement. But once a settlement is reached, there will be a limited window to file a claim—usually between 60 to 180 days.
To stay updated:
- Follow the official settlement website (if and when it’s created)
- Sign up for alerts from class action claim aggregators like Top Class Actions
- Talk to a class action lawyer if you’re unsure about eligibility
Also, just in case I have not made it clear already, don’t wait till the last minute! Once the claim period closes, you won’t be able to get any payout. So, it is best that you act fast!
Frequently Asked Questions (FAQs):
Here are some of the frequently asked questions about the Hello Toothpaste Lawsuit that you need to know about:
1. Has Hello Toothpaste Been Recalled?
While several Hello Toothpaste products have been recalled, those are not due to their high lead and mercury concentrations. Their Fresh Watermelon Fluoride-Free Toothpaste, which was incorrectly labeled as “Fluoride free,” has been recalled.
2. What Is The Current Status Of The Hello Toothpaste Lawsuit?
The lawsuit against Hello toothpaste is at its beginning phase. Several lawsuits have appeared over the last year.
The plaintiffs allege that Hello Products tricked the consumers—especially the parents—by advertising their fluoride mouthwash and toothpaste as kid-friendly without properly informing them about the danger of fluoride intake.
The most severe allegations are related to the cases of fluoride poisoning if it is used excessively or if an accident happens and the kids swallow it.
3. When Will The Hello Toothpaste Lawsuit Be Settled?
At this point, nobody can say for sure about the timeline of a Hello toothpaste lawsuit settlement. And that’s because these types of cases usually take a long time to be solved.
In general, based on past cases, consumer product class action lawsuits undergo long legal battles before they find a solution.
If a settlement is reached, it might happen within three years, or even less, depending on how quickly the case moves forward.
Your Legal Guide: How Can You File A Claim In The Hello Toothpaste Lawsuit?
If you think that Hello toothpaste or mouthwash may have done some harm to you, the best thing that you can do is to hire a lawyer, become a part of the lawsuit and sue them!
This is a step-by-step manual that explains everything you need to do in case you want to make a claim and join the lawsuit against Hello Toothpaste:
- Be in the loop: Ensure that you are continuously learning about the lawsuit from legitimate sources such as legal blogs or class action websites.
- Find evidence of the purchase: It can be a receipt, an email confirming the purchase, or even the history of your orders on Amazon.
- Stay alert to the process of making claims: After implementing the agreement, there shall be an application for notifying.
- Complete the application: You can do it online or by mail, but remember to do it before the deadline.
- Get your money: When all the agreed compensation is completed, you may get your part by check, PayPal, or direct deposit.
Also, just so you know, you don’t really need to hire a lawyer to be part of the class action. You can check out the online forums and choose to participate in them on your own.
If your child suffered serious health issues, you may want to speak with a personal injury attorney for a possible separate lawsuit. And yes, even if you don’t have receipts, you still might be able to file a claim.
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